Attract Mission-Fit Students
Elevate Your Brand
The Essential Marketing Book Every Higher Education Institution Needs
If you are a higher education marketing professional seeking a fail-safe plan to make your institution stand out, “Chasing Mission Fit” is your guide.
Discover how to:
- Precisely target your ideal student
- Craft a compelling brand for your institution
- Implement a proven marketing strategy from 30 years of expertise
So you can empower your institution with audience-focused marketing strategies, and attract mission-fit students who will flourish in your unique academic environment.
Ready to transform your institution’s marketing approach?
What You’ll Get In The Book
Your institution deserves to get noticed, get the proven strategies you need!
How to find and attract your mission-fit student
The three essential pillars of higher education marketing
Tips to move from reactive to proactive marketing
Strategies to stand out among hundreds of other institutions
Strategies to establish your institutions unique brand
How to market on a shoestring budget
Insights from a seasoned marketer with firsthand higher education experience
Meet Bart Caylor
With a career spanning nearly 35 years, Bart leverages his vast experience for his clients. Recognized as the producer of one of the top 30 educational blogs on the Internet and sought by SchniederB Media, ImageSeven, and InspiredSM for his opinion on education marketing, Bart is one of the premier education marketing experts in the nation.
Bart regularly leads seminars, training and webinars for organizations such as the Independent Colleges of Indiana (ICI), Association of Biblical Higher Education (ABHE), Hannon Hill, Council for Advancement and Support of Education (CASE), North American Coalition of Christian Admissions Professionals (NACCAP), and the Council for Christian Colleges and Universities (CCCU). Bart partners with Credo Higher Education, another leading higher education firm in the U.S. His work has garnered acclaim in The Chronicle of Higher Education and U.S. News & World Report, as well as earning several awards, including a National Circle of Excellence Award through CASE, and a Webby.
Prior to founding Caylor Solutions, The Higher Ed Marketer, and The Higher Ed Marketer Podcast, Bart served as part owner of one of the largest digital design and branding firms in Indianapolis. He was responsible for fourteen higher education accounts, as well as new media initiatives for clients such as American Bible Society, Motorola, Ingersoll Rand, Roche Diagnostics, Community Health Network, RCA, Schlage, and Lexmark.
Bart graduated magna cum laude from Anderson University. His wife and four children bring joy to his life each and every day.
If you would like to book Bart for a speaking engagement or invite him onto your podcast, you can here!
Praise for Chasing Mission Fit
The title rightfully earns its place not on the bookshelf but on the busy desk of every professional in higher education seeking to elevate their student recruitment efforts. Bart Caylor deserves applause for delivering a book that not only meets but exceeds the expectations of its readers. "Chasing Mission Fit" is a must-read for anyone pursuing excellence in higher education marketing.
Let Me Give You Some Background
Bart introduces a few key concepts from the book and why he wrote it.
Why This Book Is Essential For Higher Education Marketers
You’ll get answers to questions like:
- How do I identify what makes my institution unique?
- How can I effectively market on a tight budget?
- How do I identify my mission-fit student?
- What do I need to do to attract my mission-fit students?
- How do I build an enrollment focused website?
- How do I use lead generation to my advantage?
- What content do I need to stand out in the digital world?
Many higher education marketing professionals are grappling with restrictive budgets, understaffed teams, and the pervasive misunderstanding of marketing as a luxury, not a necessity.
Not to mention, prospective students have so many higher education choices they likely don’t even know all of the schools available to them!
And with all of these challenges, it’s easy to fall into the trap of believing that a large budget and a bigger team are keys to effective marketing.
But that’s not true.
Every student is looking for the right institution who speaks to their values, their needs, and provides the specific type of education they want. But they can’t find you if you don’t stand out.
With the right strategies you can define what makes you unique and attract mission-fit students who will succeed.
This book, stemming from my heart and a synthesis of my years in marketing, has been my way of helping you—the gatekeepers of these institutions—find your voice and ensure that the right students find their way to you.
This is absolutely the best book on enrollment marketing for Christian colleges I’ve seen in over 30 years of leadership in Christian higher education.
Inside Chasing Mission Fit
I believe that every institution has a unique story that deserves to be told.
And through this book I offer you key insights and strategies to tell your institution’s story effectively. Your mission-fit students are out there, searching for an institution that genuinely fills them up and makes them feel connected.
The magic lies in understanding what you have to offer, positioning your institution as the undeniable answer, and removing the friction it takes to become a student on your campus.
Chapter 1: The Enrollment Cliff Is Real
Chapter 2: Money Does Not Equal Better Marketing
Chapter 3: Marketing On A Shoestring Budget
Chapter 4: Brand Awareness Vs. Lead Generation
Chapter 5: Don’t Be A Short Order Cook
Chapter 6: Pillar 1 – Enrollment Driven Websites
Chapter 7: Pillar 2.1 – Content Creation
Chapter 8: Pillar 2.2 – Content Marketing
Chapter 9: Pillar 3 – Lead Generation
Chapter 10: Advancement Marketing
Chapter 11: Create Waves, Think Differently
Chapter 12: You Can Do This, Here’s A Roadmap
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